In this training, we want to introduce members of the ACB and its implementation communities, Observer organisations of the AC as well as crucial multipliers working at Alpine level to a range of methods for developing customised climate action approaches – focusing on human factors and positive narratives which connect strongly to local settings and specific needs. The training should make it easier for the participants to design and implement adapted measures to engage stakeholders, such as workshops, pilot actions, etc.

The training is organised in three parts:

In a preparatory online session on 17 October 2023, 13:45 – 16:00, you will receive a methodological introduction to the topic.

The main part, live in Bolzano/Bozen (IT) on 6 November 2023, 13:30 – 18:30, is then designed as a “hands-on” training session in which you start applying the method yourself, get to know the difficulties, and develop first elements for impactful climate actions in your communities.

In a follow-up session, we invite you to continue working on the application of the method in your specific pilot cases, e.g. to develop an adapted approach for selected municipalities, civil society organisations or associations or companies.


The training will offer a mix of theoretical input on change, engagement processes, and narratives as well as practical exercises, which will give each participant the opportunity to fully absorb the training content. Participants will be invited to work on their own topics and cases in light of the proposed input. This training will help “sharpen one’s antennae” to better understand the stakeholders and their situations and to adapt the proposed projects and change processes.

The following issues will be addressed:

Understanding stages of change and social diffusion models: analysing the situation of stakeholders and their needs at different stages of change.

Sharpening your “role” for accompanying change processes: adapting one’s approach to the situation of stakeholders and the different stages of change.

Handling different reactions: Understanding and dealing with the effects that change and engagement measures have on stakeholders, including resistance

Applying specific tools to support change processes: using positive narratives and other methods to support engagement and change

Bridging the gap from knowing to doing: designing actions and projects whilst taking into consideration the psycho-sociological factors.

The training will be held in English.

The introductory session (webinar) is online (Zoom). The hands-on training will be held in Bolzano/Bozen, back-to-back with the 77th meeting of the Permanent Committee. We will meet at the Bolzano/Bozen office of the Permanent Secretariat of the Alpine Convention, Viale Druso/Drususallee 1, I – 39100 Bolzano/Bozen.

Both events are free of charge. Please register by 12 October 2023.